Engineered for control. Built for everyday performance. Formula 49 is a high-performance Organic Clay Pomade developed for men who prefer clean ingredients, reliable hold, and a natural matte finish without unnecessary chemicals or excess shine.
Originally developed by U.S. Marines, Formula 49 delivers structured texture and all-day control while maintaining a lightweight feel designed for demanding routines and active lifestyles. Built to perform. Made to last.
Why Men Choose Formula 49
Strong, workable hold
Natural matte finish
Lightweight texture without stiffness
Naturally inspired ingredients
Designed for daily styling and long wear
Washes out clean without heavy buildup
Built For
Professional styling
Active lifestyles
Textured hairstyles
Matte finish looks
Men who prefer disciplined, low-maintenance grooming
The Formula 49 Difference
Unlike traditional high-shine pomades, Formula 49 uses clay-based styling performance to create natural texture, control, and definition while maintaining a cleaner, more understated finish.
